Cupid Valley Ski Resort

“Something for everyone” – check reviews of Cupid Valley Ski Resort

Fastest Ski Lift in Japan

Cupid Valley Ski Resort is a smallish resort located in the far reaches of Joetsu City with the fastest ski lift in Japan. The hill opened up in 1989 and was privately owned until a few years ago when it was purchased by Joetsu City. From 2021 it has been operated by Smile Resort Group. It’s not an easy place to reach, therefore making it quite a bit off the radar for foreign visitors. However, that also means crowds are virtually non-existent, especially on weekdays.

There are now eight runs and four lifts spread across 530 metres of vertical skiing but, until 2022, there was little in the way of interesting terrain for advanced skiers and snowboarders before tree runs were opened. Beginner/intermediate runs officially make up 85% but in reality all on piste areas could mostly be rated intermediate level.

There is some nice off-piste and side-country to be found when the snow is falling and this has been boosted by the opening of new tree runs and more relaxed attitude from the ski patrol/resort. The resort may most suit those who like tree runs and the best of these are accessed from the top quad chair lift. Snowshoe trekkers can take the lift to the top and enjoy fantastic views and walks.

Fastest ski lift is Japan is at Cupid Valley Ski Resort

In 2025/26, with the opening of a new, fastest ski lift in Japan, the number of available runs will increase from four to eight, and the run distance will increase from 4,500m to 7,600m. It will operate at the fastest speed in Japan, connecting starting and finishing points in a short time. The newly completed lift is a single-track, automatic circulating high-speed lift with a capacity of four people.

The boarding point has been moved approximately 400m towards the foot of the mountain, and the total length has been extended by approximately 400m to 1,425m. The maximum speed is 5m per second, the fastest ski lift in Japan, and it takes approximately five minutes to travel from the boarding point to the end point

More on Cupid Valley Ski Resort

Being very much at the epicentre of Japan’s ‘snow country’, when the white stuff is coming down here it’s serious snowfall, with some of the heaviest falls in Japan. On a fine day you can see right out to the Sea of Japan. A day or two here will probably best sate your curiosity before moving onto Nozawa Onsen, Madarao Kogen or one of the other ski resorts in Joetsu and Myoko.

There is a kids snow play area (Kinder Garden) available with sleds, tubing and other activities. The admission fee is 500 yen but purchasers of 1-day tickets and season tickets are free. The resort is open mid-December through late-March (depending on snow conditions). After spending time at the slopes, guests can relax in body and spirit with a soak in the local Yukidaruma onsen which is a 2 minute walk from the base of the ski resort. See here for more local onsen.

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Info: Cupid Valley Ski Area

Lift prices: 2025/26

1 day:	5,600 yen (adults); 3,200 yen (elementary); 4,200 yen (high school)
5 hours:	5,000 yen (adults); 2,800 yen (elementary); 3,800 yen (high school)
12:00pm-4:00pm:	3,500 yen (adults); 2,000 yen (elementary); 3,000 yen (high school)
Night skiing (4:00pm-8:00pm):	2,000 yen
Single rides:	3,000 yen (4 ride); 7,000 yen (11 rides)
Season ticket:	40,000 yen (adults), 20,000 yen (student; 6-16 yrs)

Cupid Valley Ski Resort accommodation

If you have a car it may be easier to stay around the Joetsu or Arai areas. There is very limited accommodation available at Cupid Valley with nearly all nearby accommodation options being be found at the Yukidaruma website. However these are all bookable in Japanese only. The following can be booked via Rakuten (also Japanese).

Cupid Village
Onsen Inn Kubino

If you don’t have a car then think about Tsukefuneya Ryokan or Ski Sea Japan which are located close to Naoetsu Station and catch an early train.

There are a handful of eating places within the immediate vicinity serving most of your regular Japanese ski resort fare.

Name: Blanc Neige
Location: Center House 2F
Hours: 11:00 to 14:30 (lunch only)

Name: Ski-to-door restaurant
Location: Plaza 2
Hours: 10:00 to 16:00 (orders taken 11: 00 – 14: 00)

Name: Darumatei
Location: Yukidaruma Onsen
Opening hours: 11:00 to 14:00, Saturdays, Sundays, and holidays 11:00 to 14:00 / 17: 00 – 20: 00

food restaurant cafe — Lunchtime at Cupid Valley

Cupid Valley Ski Webcam

Cupid Valley Trail Map

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Fastest ski lift in Japan, Cupid Valley Ski Resort, Piste Map

Cupid Valley Tree Run Map

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Cupid Valley Ski School

Although there is a resort owned, full ski school at Cupid Valley lessons are only offered in Japanese. All ski and snowboard instructors are SAJ certified and those taking their first lesson get a free lift ticket for the day!

Cupid Valley Ski Rentals

The resort offers a great range of all the latest ski, snowboards and gear. Skis and boards can be freely exchanged during rental hours if conditions change or you’d like to try something different. Japanese speaking staff only available.

Check here for more Joetsu-Myoko ski schools and ski rentals

Coming soon

This ski resort is accessible by car, but there is also a shuttle bus that runs between the ski resort and Mushigawa-Osugi Station (about 15 minutes).

If you are coming from Tokyo Station, head to Echigo Yuzawa Station using the Joetsu Shinkansen bullet train. From Echigo Yuzawa Station transfer to the Hokuhoku line and get off at Mushigawa Ousugi Station. From the Joetsu-Myoko area you can also catch a train (6 stops) on the Hoku Hoku Line from Naoetsu Station.

Rental cars are available from JoetsuMyoko Station, Naoetsu or Takada if you are staying in nearby Joetsu accommodation. Parking at the base of the resort is free.