The Joetsu-Myoko region is located in the south of Niigata prefecture, facing the Japan Sea and lying 300 kilometres northwest from Tokyo via the new Hokuriku Shinkansen. It adjoins Nagano prefecture to the east.
In Joetsu one can enjoy beautiful views throughout the four seasons: The Cherry Blossom Viewing Festival attracting over one million people in spring, the Lotus Festival and seaside sunsets in summer, colored leaves in fall, and a blanket of snow in winter.
Old townhouses still remain along Gangi-dori, which have been been in place since the Edo period. These were developed by town people for the purpose of securing passages to their properties in the winter season. These Gangi-roof streets are the longest in Japan and have a total length of 16 kilometers.
Why not visit Joetsu and enjoy the many attractions of the four seasons.
Here you will find the profound silence that comes with the heavy snows. The billowing steam of onsen (hot springs), ready to warm you after a day in the snow. Delicious local soba noodles and sasazushi (a unique style of sushi using local bamboo leaves), as well as other Japanese, Western and Chinese cuisine. Fine saké painstakingly made by local artisan brewers the old-fashioned way. The friendly faces of passers-by, greeting you with a hearty ohayo gozaimasu! Sublime sunrises illuminating Mt. Myoko; the beauty of Lake Nojiri, so close it seems that you could reach out and touch it when you’re on the ski slopes; even the Sea of Japan, seen off in the distance from the higher ski runs.
Come to our beautiful ski slopes, and let Myoko welcome you with its warm, rustic hospitality.
Joetsu Tourist Office
Address: 4 Chome Nakamachi, Joetsu, Niigata Prefecture 943-0831
Phone: 025-543-2777 (English speakers not always available)
Open: 9 am to 5 pm
Myoko Tourist Office
Address: 291-1 Taguchi, Myoko-shi, Niigata-ken 949-2106
Phone: 0255-86-3911 (English speakers not always available)
Open: 9 am to 5 pm